The survey carried out by the Research and Intelligence unit of Business Day Media Ltd, in collaboration with Jobberman.com, rated Glo in the top ten after the company scored 157 points on all six parameters across 12 cities of the country.
Publisher of BusinessDay, Frank Aigbogun, said at the event that the media outfit made use of factors such as Corporate Social Responsibility (CSR), Innovation (advertising, pricing, product quality and packaging), Quality of customer service, Response to customer complaints and a company's ability to Provide exceptional products/services to select its list of top 100 companies.
The report, which listed other leading African conglomerates, stated that Globacom got an impressive brand value of 655 to rank among the Top 5 brands in the continent in a list of the Top 10 Most Valuable Brands in Africa.
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